Consumer growthLifecycle marketingHelping build LOOK OPTIC
About
I partner with consumer brands and founders to translate their growth goals into concrete outcomes.
Brands I've worked with
Ideas
- 01 The limits of influence Most of the outcome is decided before you start. The work is knowing which part isn't.
- 02 Product sets the ceiling Product attributes set the ceiling, and they point to which lever is worth pulling.
- 03 Margin is what buys you scale Margin sets the ceiling on what you can pay for a customer. It can be manufactured.
- 04 Measurement is a design problem How much rigor a business needs depends on the business, and on what you measure against.
- 05 Efficacy, interoperability, extensibility Choose what you build on in that order. Most teams invert it and pay for years.